Who’s Playing Golf?

This deck explores the evolving golf landscape and the biggest golf marketing trends shaping the sport, from Gen Z golf and golf culture to the growing influence of golf creators and social media. It also examines how brands can capitalize on this cultural shift through a mix of golf marketing strategy, golf brand partnerships and golf influencer marketing, creating authentic connections with younger, multicultural audiences while continuing to reach golf's established consumer base.

Shout out to the brands below who are reaching new audiences by breaking golf out of its traditional mold and connecting with creator-led entertainment, streetwear, fashion, and culture, making golf feel more accessible, and relevant to a younger and more diverse generation.

• HYPEGOLF (Hypebeast) - Bringing the fashion, streetwear, and music culture surrounding Hypebeast and physically bringing it onto the golf course.

• Eastside Golf - Bringing Black culture, streetwear and a different perspective into golf.

• Bob Does Sports - A creator-first approach making golf feel more like entertainment and hanging out with friends than traditional golf coverage, reaching younger audiences through golf without relying on a traditional PGA sponsorship.