Who’s Playing Golf?

This deck explores the evolving golf landscape and some of the biggest golf trends shaping the sport, from the new interest of Gen Z playing golf, how golf culture is being defined by multicultural players, and the growing influence of golf creators. It also shows how brands can join in on this cultural shift through a mix of golf marketing strategy, brand partnerships and golf influencer marketing, creating authentic connections with younger, multicultural audiences while continuing to reach golf's established consumer base.

Shout out to the brands below who are reaching new audiences by breaking golf out of its traditional mold and connecting with creator-led entertainment, streetwear, fashion, and culture, making golf feel more accessible, and relevant to a younger and more diverse generation.

• HYPEGOLF (Hypebeast) - Bringing the fashion, streetwear, and music culture surrounding Hypebeast and physically bringing it onto the golf course.

• Eastside Golf - Bringing Black culture, streetwear and a different perspective into golf.

• Bob Does Sports - A creator-first approach making golf feel more like entertainment and hanging out with friends than traditional golf coverage, reaching younger audiences through golf without relying on a traditional PGA sponsorship.